"The Science of Communicating Climate Change"
Trying to communicate climate change, but people just don’t seem to respond to your facts and science? As important as knowing the climate science, social science provides evidence-based practices that allow us to communicate climate science more effectively. In this session, you will be introduced to the work of the National Network for Ocean and Climate Change Interpretation (NNOCCI), a collective of over 500 climate communicators. Learn how specific values and metaphors make your audience more receptive to climate change messaging and join a community of communicators changing the national discourse to be more positive, civic-minded, and solutions-focused.